What is Affiliate Marketing 

Affiliate marketing is a performance-based marketing channel. Affiliate publishers promote products on behalf of brands. Each time an advertiser receives a sale, it pays a commission reward to the affiliate publisher that helped make the sale happen.

Low risk and highly efficient, affiliate marketing is a great channel that many brands enlist to maximize their growth and return on investment (ROI).

Affiliate, brand, and consumer — the affiliate marketing trifecta 

 According to Statista, by 2022 the amount spent on affiliate marketing is expected to reach $8.2 billion — that’s over three times the channel’s worth in 2012. When well carried out, affiliate marketing can be beneficial both to affiliate marketers and brands. There are three main parties involved in any affiliate marketing exchange: the affiliate, the brand, and the consumer

How do affiliates earn money?

Affiliates can be compensated in many ways from commissions on the sale of goods and flat fees paid for the completion of a form, to bonuses paid on the types of visitors you send. Each partnership is different in terms of payout structure and rates 

How does affiliate tracking work?

To track the activity and effectiveness of affiliate marketing, you need two things: an affiliate link and a cookie.

When you promote or send traffic to eBay, you’ll use an affiliate link. An affiliate link includes a unique ID that we call a campaign ID. When someone clicks on your affiliate link, the Campaign ID gets stored in a browser cookie on that user’s computer or mobile device. The cookie contains several pieces of information to help us track their eBay shopping activity after they click your link.